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Maegen Pierce, M.A. BCBA, LBA

Founder & Chief Executive Officer

Maegen founded Breakthrough Behavior with the mission to provide highly effective and accessible services to individuals with autism. She has grown the national organization to more than 400 employees across 10 facilities in Florida, California, Virginia and Maryland. As a board certified behavior analyst (BCBA) with more than fifteen years of experience in the applied behavior analysis field, she has specialized in school, clinic and home therapy, providing a unique and personalized treatment plan for hundreds of clients throughout the United States. Maegen received her bachelor's degree in psychology with an emphasis in applied behavior analysis (ABA) from California State University, Fresno and master's degree in special education from California State University, Monterey Bay. Maegen is a member of the American National Standards Institute (ANSI) Commission for the Behavioral Health Center of Excellence (BHCOE), the Central Florida Political Leadership Institute (PLI) 2020 Class, and the League of Women Voters of Orange County. She has also served as Chair of the MAGIC program with the Junior League of Greater Orlando, Chair of the Provider Connection Committee with Autism Speaks and a coach with the Special Olympics. She also currently serves on the Breakthrough Behavior Board of Directors. Maegen was named a “40 Under 40” award honoree by the Orlando Business Journal. She currently resides in Orlando, Florida, with her husband Ryan, daughters Saoirse and Ella, and two dogs Sammi & Charlie.

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Amanda Kelly, PhD, BCBA-D, LBA

Chief Clinical Officer

While pursuing a career in elementary education, Amanda was first introduced to the science of behavior analysis after meeting a young child with autism. After graduating with her bachelor’s degree in elementary education from Shepherd University, Amanda moved from West Virginia to Massachusetts, where she completed coursework and supervision requirements to obtain her BCaBA. She continued studying the science of behavior analysis, earning her master’s degree and doctorate in behavior analysis from Simmons University, and obtaining her BCBA and BCBA-D, respectively. After successfully defending her doctoral dissertation, Amanda relocated from New England to the island of Oʻahu, where she championed autism insurance and advocated for licensure for behavior analysts. In 2016, Amanda became the first behavior analyst licensed in Hawaiʻi. Throughout her career, she has focused on showcasing effective applications of behavior analysis, most notably extending to areas of public policy, ethics, and sustainable behavior change. Amanda has been awarded the Jerry Shook Practitioner of the Year (2012), Advocacy Group of the Year (2015), Provider Advocate of the Year (2019) and AIRC Champion (2020).